Social media marketing is the new wave for business and the truth is, it’s not going to die soon. In fact, if you are a business owner without an online presence in at least one social media platform, you are actually living in the Stone Age (And I mean that literally). As much as being…

Human beings generate roughly 2.5 quintillion bytes of data every day. That is a staggering statistic, and it is always rising. Data is just as vital for established conglomerates as it is for startups because of the invaluable insights it can offer. That is why organisations leave no stones unturned in collection and processing. Because data is…

OPENING REMARKS I would like to thank the Organisers of this Summit for the initiative and opportunity being availed. The last couple of years has been pretty challenging as a result of several political and economic issues compounded by Covid-19. Putting this Summit together shows resilience and innovation on the part of the Organisers, and…

Direct-to-consumer brands have been growing in publicity, and for good reason. Here’s how to scale the challenges and scale your DTC brand effectively. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Many of the established…

As a small business owner, there are a number of expenses that can be deducted from your return in order to reduce your tax burden. Some potential deductions are obvious, but some may be surprising. The best way to make sure your business is deducting as much as possible while staying within IRS guidelines is…

The Chairman of the Alkaline Water Company discusses how greater competition in the premium water category serves to validate their role as pioneers. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 12, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Aaron Keay is the…

If you’ve heard of link building before, it was probably in the context of search engine optimization (SEO). And to be sure, link building is highly associated with SEO; in fact, it’s a critical component of any SEO strategy. But if you’re not interested in SEO, or if SEO isn’t your primary marketing strategy, you…

Many companies are cutting costs right now, but adding more tech to your operations can help your bottom line. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 10, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The Organization for Economic Cooperation and Development (OECD)…

In 2003, the Human Genome Project was hailed a massive success. We’d officially mapped out the entire genetic makeup of human DNA, save a tiny percentage, with 99.9% accuracy. It doesn’t matter who you are, where you came from or what your mother’s maiden name is — scientists now know with astonishing certainty what you…

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