In many developing countries business is the path to attain economic gain. For that reason, the unemployment rate in those countries is very insufficient comparing with our country. Every day the rate of unemployment is increasing following the shortage of job in our country. But still, there is no any effective initiative to diminish the…

“WHEN WOMEN PARTICIPATE IN THE ECONOMY, EVERYONE BENEFITS!” It is true that women have come a long way with over 2 million Women Entrepreneurs in Nigeria! But , when we have a closer look, it is just 13.76% of the total entrepreneurs.Why is this share very little? It is because we hardly understand the significance of economic…

Loyalty programs are ways to incentivise your customers and make them feel privileged. To show that you value their custom and to make sure that they keep coming at your door repeatedly you must implement a program with a dash of creativity. Every attempt that you make to reward your customers ought to be personalized…

1) SEO (Search Engine Optimization) SEO also is an important Digital Marketing component for your business if you have a website, blog or an e-commerce store. It increases your business visibility & credibility, online branding, drives web traffic, high returns, and insight into customer behavior. Search Engine Optimization helps to improve your websites rankings and…

Profit in any business comes from your business turnover multiplied by your margins. In simple term, Profits = Turnover x Margins Turnover, in turns, is determined by the number of customers you have, multiplied by the number of transactions each customer had with you and the average dollar sale. Thus, Turnover = Number of Customers…

There are many reasons why people generally find it tasking to get job offers or invitations for interviews. One of such reasons is the fact that they make unforgivable mistakes when writing their resumes. Resumes are extremely important documents that should be written with the utmost detail and attention to avoid mistakes. Ignoring Keywords We’re…

A small medium enterprise business offers you the benefit of running an organization without an office or leased space. While this approach decreases overhead, it requires more push to advertise. The following tips will enable you to get the word out about your business. Create a Website Most organizations have a web nearness that gives…

Business owners mostly ask the question about the importance of a photographer at an event. Certainly, when the event is accessible to staff only, many companies do not see the importance of good events photography. Whether you are organizing a large event in Lagos that attracts a lot of audiences or holding a team-building day…