I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore. There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on…

To have your business on a growth spree, you need to invest more in the right places. You need to focus on advertisement, property, and equipment and so on for your business. But you may not have the necessary amount of money to invest. Hence, a loan is something that you can take in this…

The dominant role of technology in every sector can be explained in many ways because it has completely transformed business operations. A lot of businesses, large and small, are incorporating computer systems into their operations to make them more efficient. Computers work well when they are taken care of and this is why computer support…

Every entrepreneur can use some advice when it comes to making sure their business startup gets off on the right foot. From the best way to run your business to following your dreams, these tips offer sound recommendations that can help your business startup maintain its operations and find success at every turn. Sure, your…

Public Relations is an essential element that is used to develop a mutually beneficial relationship with the clients and its public, creating a favorable image of the organization and building goodwill and cooperation. PR helps in clearing communication about the intentions, activities, and performance of the organization. It also improves a sense of cohesion among…

Business expansion is when a business reaches a certain level of growth and looks for new ways to increase the profit of that business. Different forms of business expansion include: • Opening a new location • Adding sales employees • Increasing the marketing • Adding franchisees • Offering new products or services • Entering new…

There are many factors to consider if you are looking to start a build a business from scratch. Sometimes it’s possible to skip the planning stage and start later working on the details; it’s however not a very smart move. Starting a business without a well laid-out plan can be a catalyst for failure. Not…