If you’re not a product manager, you might wonder why the role is sometimes called the “product CEO” or even the “second CEO.” Don’t those terms also describe the head of engineering? What about the CTO?Unlike the typical CTO or lead engineer, product managers touch every area of the business. They’re responsible for the product’s…
In the moment after you’ve been introduced but before you begin to speak, anticipation builds. Here’s how to use it to command a room. February 14, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. I once attended a breakfast lecture series to see a man speak about design for 30 minutes.…
The in-house agency, like most marketing trends, has had its share of leaps and starts. In 1986, Bank of America led the way with its internal agency, Enterprise Creative Solutions; in 1987, Fidelity Investments followed, founding Fidelity Communications and Advertising. Then, as quickly as it had come, interest in internal agencies waned. It wasn’t until…
From calling people ‘chief’ to saying you ‘actually’ like someone’s idea, here are some obnoxious behaviors to avoid. February 12, 2020 12 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows what it’s like to be around someone who just doesn’t make them feel great about themselves. There are all kinds of…
In a productivity-obsessed work culture where time management is key, it’s not uncommon to be bombarded by the idea that meetings kill productivity. The case against meetings is multifaceted. We convene too many of them and should consider alternative avenues for communication. The majority of these conversations lack clear agendas. Not all those invited have…
Avoid these common but costly mistakes to save yourself headaches and cash. February 10, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Recently, I got a call from a small business owner who was wondering when all the money he was spending on marketing would show returns. His company was running…
Marketers tend to make a big deal out of terms like “purpose” and “authenticity.” Why? Because research findings, survey results, and numerous other studies indicate that these things matter to customers. Brands that exist beyond mere profit — and can communicate that purpose clearly — tend to succeed. On the other hand, those that behave…
Carlos Gil shares his thoughts on why almost everything we see on social media is an illusion. February 9, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing…
Is your business living up to its potential? Among small businesses, the answer is almost always “no.” That can happen for a number of reasons: Owners are too anxious to take risks, fail to focus, or haven’t cultivated a strong network. Luckily, there are simple tools that can help your business overcome these barriers. These…
A five-step guide for going beyond the typical morning routine. February 7, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. On social media, mornings look blissful. It seems everyone greets the day with beachfront meditation, green elixirs or a sweaty endorphin rush. While these are all worthy pursuits, I suspect those blissed-out…