May 29, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. People make thousands of decisions a day. Some are small and insignificant, others are big and potentially life-changing. Managers, business owners, and leaders make substantially more decisions than the average person and are regularly faced with making high-stakes decisions. As a result,…

With all of the new digital marketing and outreach strategies that businesses are using to generate sales and drive customer engagement, it’s easy to feel as if email is no longer effective. However, the data says something entirely different.  Research curated by Optin Monster shows that 58 percent of people check their email account first…

May 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It was pounding rain outside my bedroom when my co-founder bursted through the door in a panic. He didn’t wait for my reaction to explain his ever pressing fear.  “One of our investor leads is on the phone and he’s about…

May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly. In fact, research…

Are you unmistakable? Here’s what I mean… When something is unmistakable, it’s so distinctive that nobody else could have done it but you. It’s immediately recognized as something that you did. It has your stamp on it. Ever seen a phone designed by Apple or a car designed by Mercedes? Just a quick glance at…

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