How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors. “Persuasion is no longer just an art, it’s an out-and-out science,” said Robert Cialdini, professor…

A positive attitude and a lot of passion are absolutely necessary to running a successful business over the long term. Your passion and dream will be your motivation during this process. However, the daily ups and downs of running a business, along with the occasional misstep, will often diminish your motivation. This can have severe consequences. Without proper and long…