This infographic from the Startup Genome Project 2.0 is based on a comprehensive 2015 report on startup structure, ecosystems, and disruptive industry trends. Why are startups such an important business structure in the 21st century? The Startup Genome Project 2.0 suggests that the 20th century saw the first massive shift in corporate structure in an attempt to deal…
we looked into which of the top social networks are used by the most brands. We Analyzed the Interbrand 100 Companies across YouTube, Twitter, Facebook, Instagram, Google+, Pinterest, and Tumblr. Below are some key findings from this analysis. Download your copy of the full report for free to learn about how social teams are structured, what…
You must have heard that Instagram is the hottest trend in social media for businesses. What you do not know is that it is not just a photo sharing app. Instagram has redefined the way in which we view and share photos to create awareness, association and engagement. There is a lot to gain from…
Love it or hate it, Facebook is still the number one social network and first-stop web destination for a majority of web users. Despite this, many entrepreneurs are still unsure of best practices for using the site to benefit their small business. The truth is, Facebook is one of the best ways to market your…
Many businesses mistakenly believe that posting classified adds is a thing of the past. However, for local and small to medium sized businesses especially, classified add posting is just as useful a tool as it ever was for engaging with wider local communities and potential new customer bases. Media space is expensive. Moreover, whilst social…
How important is branding to you as a small business owner?Do you think that branding is just an overrate dword and not actually a necessary business strategy? In the world of today, it is not enough to have a unique product or offer impeccable service, there has to be an extra you are bringing. If…
who is your Target audience? If you don’t have an answer to who your target market is, my dear you might be heading towards a big ditch. Just so you know, your business cannot be targetting everyone because targetting everyone is targetting no one in particular. As I always say, you are not party jollof…
If you are a business owner on Social media, you’d have probably heard of Influencer marketing. In Nigeria, this industry is growing rapidly as you wake up every day to new people calling themselves influencers on the gram or twitter. The truth is, millennial consumers, rely strongly on influencer (micro, macro and big) to make…
Being a business owner is not as glamorous as the world paints it to be. In my Nigerian English, having the title C.E.O no be beans! So if you are not ready for the twist don’t even bother. As an entrepreneur, you’d be required to work longer hours and having an idea about multiple skills…
Social media marketing is the new wave for business and the truth is, it’s not going to die soon. In fact, if you are a business owner without an online presence in at least one social media platform, you are actually living in the Stone Age (And I mean that literally). As much as being…