How important is branding to you as a small business owner?Do you think that branding is just an overrate dword and not actually a necessary business strategy? In the world of today, it is not enough to have a unique product or offer impeccable service, there has to be an extra you are bringing. If…
who is your Target audience? If you don’t have an answer to who your target market is, my dear you might be heading towards a big ditch. Just so you know, your business cannot be targetting everyone because targetting everyone is targetting no one in particular. As I always say, you are not party jollof…
If you are a business owner on Social media, you’d have probably heard of Influencer marketing. In Nigeria, this industry is growing rapidly as you wake up every day to new people calling themselves influencers on the gram or twitter. The truth is, millennial consumers, rely strongly on influencer (micro, macro and big) to make…
Being a business owner is not as glamorous as the world paints it to be. In my Nigerian English, having the title C.E.O no be beans! So if you are not ready for the twist don’t even bother. As an entrepreneur, you’d be required to work longer hours and having an idea about multiple skills…
Social media marketing is the new wave for business and the truth is, it’s not going to die soon. In fact, if you are a business owner without an online presence in at least one social media platform, you are actually living in the Stone Age (And I mean that literally). As much as being…
Nigerian entrepreneurs do the most social media in the name of marketing and advertising their brand. I’m tempted to think that the majority of these entrepreneurs don’t have any legit marketing strategy to grow and build their brand. If they do, they will be mindful of their online activities and how it affects their brand.…
Many small business owners are very good at what they do – from HVAC and automotive repairs to graphic design, IT or accounting services. They honed these skills while working for others – and at some point decided “I can do this on my own, make more money and have more time”.And yes, they can.…
Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune. 1: Have A Plan Define who your best prospects are, and then determine the best way to reach them. Be as…
Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune. 1: Have A Plan Define who your best prospects are, and then determine the best way to reach them. Be as…
A small business can fail for a variety of reasons, but money related issues are one of the main concerns. Even with a high-quality service or product, you will find it difficult to achieve success without a healthy cash flow to cover business expenses. Here are a few tips to help manage the finances: Clear…