Remember that ridiculously cheery, borderline creepy scene from Mary Poppins where the children (rightfully so) complain about having to clean up their room? (If you weren’t forced to watch that movie in kindergarten like every other normal child on earth, the entire song the ensues revolves around a “spoonful of sugar.”) I was never a…

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk. For starters, a…

How important is branding to you as a small business owner?Do you think that branding is just an overrate dword and not actually a necessary business strategy? In the world of today, it is not enough to have a unique product or offer impeccable service, there has to be an extra you are bringing. If…

Being a business owner is not as glamorous as the world paints it to be. In my Nigerian English, having the title C.E.O no be beans! So if you are not ready for the twist don’t even bother. As an entrepreneur, you’d be required to work longer hours and having an idea about multiple skills…