IFE OGUNFUWA writes on ways to develop products or services to sell fast Small businesses and large organisations are recording dwindling sales as a result of consumers’ low purchasing power. As such, there is a need for business organisations to revisit their overall marketing strategies. Experts say that an improved marketing strategy should not only…
Leaders are dealers in hope. They are not hope-dealers because they are more optimistic than the rest of the team but because they are less afraid – not unafraid – to follow their instincts. They smell out water and follow the chase, some have died before they found water but the ones we celebrate today…
Young people need to cultivate pro-success habits as they use social media to increase their entrepreneurial potentials as well as grow their small businesses online. The availability of the Internet and increased use of smart phones have heightened the magic and allure of social media. If not managed, it can become a tool of entrapment…
Many businesses mistakenly believe that posting classified adds is a thing of the past. However, for local and small to medium sized businesses especially, classified add posting is just as useful a tool as it ever was for engaging with wider local communities and potential new customer bases. Media space is expensive. Moreover, whilst social…