who is your Target audience? If you don’t have an answer to who your target market is, my dear you might be heading towards a big ditch. Just so you know, your business cannot be targetting everyone because targetting everyone is targetting no one in particular. As I always say, you are not party jollof…
Being a business owner is not as glamorous as the world paints it to be. In my Nigerian English, having the title C.E.O no be beans! So if you are not ready for the twist don’t even bother. As an entrepreneur, you’d be required to work longer hours and having an idea about multiple skills…
It has been perceived in Nigeria that many start ups and Business Owners pay little awareness to having their business(es) registered but experts and other experienced big enterprise say they may have a lot to lose than gain for this inaction. Everyone in this neighborhood knows me and calls me Pyru,. Some even call me…