who is your Target audience? If you don’t have an answer to who your target market is, my dear you might be heading towards a big ditch. Just so you know, your business cannot be targetting everyone because targetting everyone is targetting no one in particular. As I always say, you are not party jollof…
Being a business owner is not as glamorous as the world paints it to be. In my Nigerian English, having the title C.E.O no be beans! So if you are not ready for the twist don’t even bother. As an entrepreneur, you’d be required to work longer hours and having an idea about multiple skills…
Before starting your own food business, consider f these common mistakes that have cost some food business owners their businesses and time Wrong Location The first course of action is to do a quick survey about the people/company in the area. A buka in Ebute Metta may not do well in a location like Adeola…