A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience…

There is a saying that says ” keep your friends close but your enemies closer.” When it comes to business, an entrepreneur should consider following those guidelines. Founders rely on investors to assist financially when starting or growing a business. These finances are derived from three types of investors: family and friends, angel investors, and…

To start with an investor is any person who commits capital with the expectation of financial returns. So for those with a solid business plan, you may want to look for potential investors. While this is a difficult step, you may want to get prepared. It’s often suggested that you should talk to hundreds of…

Starting a business as a young man is very daunting. For some, they don’t have the capital to startup and for others, they are too scared to leave their comfort zone and start something on their own. Either way, there are some fundamental business lessons you should know as you face your daily challenges especially…

Networking is about weaving people together driven by similar ambition and passion. Networking can quickly convert opportunities into business if you are connected to the right networking channel. Your business growth is inevitable when it becomes the missing link of this network. Interacting with influential people in parties, and collecting their visiting cards is just…

Why will students want to make money while in school? It’s simple, students living away from their family have to spend money for their personal upkeep including feeding and accommodation. They also have to take care of planned and unplanned daily expenses in school which includes photocopying of school materials and payment of membership dues…

The Managing Director and Chief Executive Officer, Sovereign Trust Insurance Plc, Mr. Olaotan Soyinka, has urged young Nigerian entrepreneurs to embrace the culture of insurance during the current economic recession. He gave the advice at the sixth International Christian Business Exhibition and Conference held in Port Harcourt, Rivers State. According to a statement, Marketplace Apostles…