A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience…

To start with an investor is any person who commits capital with the expectation of financial returns. So for those with a solid business plan, you may want to look for potential investors. While this is a difficult step, you may want to get prepared. It’s often suggested that you should talk to hundreds of…

To succeed with growing a small business, it is essential to have great organizational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for…

Any college student can run a successful business doing what you love to do. Make more money than you would even after college, get high grades, and have enough time left to party and enjoy your life. It’s not impossible, or extraordinarily hard to do; thousands of college students, living around the world and right…

Passion represents one of the most important aspects of becoming a successful entrepreneur. Without passion your business will turn out to be just another job. #1- Always choose something you are passionate about!  Without passion, and a lot of it, your business dreams will become lost in the day to day grind of running a…

IFE OGUNFUWA writes on ways to develop products or services to sell fast Small businesses and large organisations are recording dwindling sales as a result of consumers’ low purchasing power. As such, there is a need for business organisations to revisit their overall marketing strategies. Experts say that an improved marketing strategy should not only…

Leaders are dealers in hope. They are not hope-dealers because they are more optimistic than the rest of the team but because they are less afraid – not unafraid – to follow their instincts. They smell out water and follow the chase, some have died before they found water but the ones we celebrate today…