There is no denying that we are living in a digital world and can never ignore its importance. Digital marketing is an innovative tool and is something very crucial for not only startups but also for the well-established business. It is a platform which can make you successful within no time. Digital marketing is a…
When people recount the achievement of successful entrepreneurs, they forget that they had also failed in so many things before and it took a long time and discipline for them to attain success. Many successful entrepreneurs have failed in the past. Steve Jobs was fired from Apple Computers before he became its co-founder, chairman, and…
Running a business is no easy task; your to-do list seems to never end. From monitoring expenses to handling customer enquiries, resolving complaints, and keeping track of employee work schedules, you tend to feel overwhelmed. What you need is a good app to assist you with these tasks. There are thousands of applications out there…
You must have heard that Instagram is the hottest trend in social media for businesses. What you do not know is that it is not just a photo sharing app. Instagram has redefined the way in which we view and share photos to create awareness, association and engagement. There is a lot to gain from…
Love it or hate it, Facebook is still the number one social network and first-stop web destination for a majority of web users. Despite this, many entrepreneurs are still unsure of best practices for using the site to benefit their small business. The truth is, Facebook is one of the best ways to market your…
If you are a business owner on Social media, you’d have probably heard of Influencer marketing. In Nigeria, this industry is growing rapidly as you wake up every day to new people calling themselves influencers on the gram or twitter. The truth is, millennial consumers, rely strongly on influencer (micro, macro and big) to make…
Nigerian entrepreneurs do the most social media in the name of marketing and advertising their brand. I’m tempted to think that the majority of these entrepreneurs don’t have any legit marketing strategy to grow and build their brand. If they do, they will be mindful of their online activities and how it affects their brand.…
Whether it’s your first, 15th or 100th time interviewing, it’s important to be prepared if you want to succeed. From your initial contact with the hiring manager to following up after your meeting, here’s everything you need to know to ace your next job interview. #1: Research the Company You must do a thorough background…
The dominant role of technology in every sector can be explained in many ways because it has completely transformed business operations. A lot of businesses, large and small, are incorporating computer systems into their operations to make them more efficient. Computers work well when they are taken care of and this is why computer support…
Public Relations is an essential element that is used to develop a mutually beneficial relationship with the clients and its public, creating a favorable image of the organization and building goodwill and cooperation. PR helps in clearing communication about the intentions, activities, and performance of the organization. It also improves a sense of cohesion among…