If you are a business owner on Social media, you’d have probably heard of Influencer marketing. In Nigeria, this industry is growing rapidly as you wake up every day to new people calling themselves influencers on the gram or twitter. The truth is, millennial consumers, rely strongly on influencer (micro, macro and big) to make…
Nigerian entrepreneurs do the most social media in the name of marketing and advertising their brand. I’m tempted to think that the majority of these entrepreneurs don’t have any legit marketing strategy to grow and build their brand. If they do, they will be mindful of their online activities and how it affects their brand.…
Whether it’s your first, 15th or 100th time interviewing, it’s important to be prepared if you want to succeed. From your initial contact with the hiring manager to following up after your meeting, here’s everything you need to know to ace your next job interview. #1: Research the Company You must do a thorough background…
The dominant role of technology in every sector can be explained in many ways because it has completely transformed business operations. A lot of businesses, large and small, are incorporating computer systems into their operations to make them more efficient. Computers work well when they are taken care of and this is why computer support…
Public Relations is an essential element that is used to develop a mutually beneficial relationship with the clients and its public, creating a favorable image of the organization and building goodwill and cooperation. PR helps in clearing communication about the intentions, activities, and performance of the organization. It also improves a sense of cohesion among…
There is no denying that we are living in a digital world and can never ignore its importance. Digital marketing is an innovative tool and is something very crucial for not only startups but also for the well-established business. It is a platform which can make you successful within no time. Digital marketing is a…
After speaking to and working with business owners on a daily basis, I value the spirit of entrepreneurism more and more and I feel so inspired every day. But I’ve learned with each interaction also, and these are some very general lessons I’ve absorbed and embody in my daily business operations… I’ve observed it takes…
It is not always possible to master all kinds of foods. Due to this reason, the establishment must come up with the concept of catering business and be dedicated in specific catering events and types of dishes to be prepared and served. The concepts of a good catering business incorporate the chef, the menu, the…
Loyalty is trustworthiness and commitment. It helps in building a foundation in any relationship-including business. Even the customers expect companies to be loyal towards them. To serve this purpose, companies implement Customer Loyalty Programs to build trust among them. Customer Loyalty Program is a long term marketing effort made by all types of businesses to…
In the last decade social media has changed the face of marketing. Across every industry, for small and big brands, public network has created a platform to advertise and sell products and services. Social networks like Facebook and Twitter have created new opportunities for even small businesses to grow. So if your business does not…