The Managing Director and Chief Executive Officer, Sovereign Trust Insurance Plc, Mr. Olaotan Soyinka, has urged young Nigerian entrepreneurs to embrace the culture of insurance during the current economic recession. He gave the advice at the sixth International Christian Business Exhibition and Conference held in Port Harcourt, Rivers State. According to a statement, Marketplace Apostles…

IFE OGUNFUWA writes on ways to develop products or services to sell fast Small businesses and large organisations are recording dwindling sales as a result of consumers’ low purchasing power. As such, there is a need for business organisations to revisit their overall marketing strategies. Experts say that an improved marketing strategy should not only…

Being a boss doesn’t necessarily mean you should be a ruler/dictator, but more of a leader (someone who has the ability to influence others into achieving set goals of an organisation without having to employ the use of force – an administrator). Everyone has what works for them as an executive, but there are certain…

Leaders are dealers in hope. They are not hope-dealers because they are more optimistic than the rest of the team but because they are less afraid – not unafraid – to follow their instincts. They smell out water and follow the chase, some have died before they found water but the ones we celebrate today…

As an entrepreneur, staying organized can be very demanding. However, technology-propelled innovation has changed work propensities,  daily administration objectives and the way tasks are being accomplished. Efficiency is important for any entrepreneur that is continually juggling different tasks as the quicker you can access information and execute, the faster your organization will be built. Mint:…

 Marketing and web advertising are essential to the success of any business. However, it is important to empower yourself with the online basics to stay ahead in the industry. Your clients, prospects, and accomplices are the soul of your business. Assembling your marketing system around them is key. Understanding what your clients need can be…

The aim of investing in any kind of business is to make profit and anything contrary to that is unacceptable to entrepreneurs. One way to ensure that a business keeps growing is investing wisely and according to experts, this involves certain characteristics that an investor needs to have in order to build wealth. Business analysts…