How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors. “Persuasion is no longer just an art, it’s an out-and-out science,” said Robert Cialdini, professor…

There is a saying that says ” keep your friends close but your enemies closer.” When it comes to business, an entrepreneur should consider following those guidelines. Founders rely on investors to assist financially when starting or growing a business. These finances are derived from three types of investors: family and friends, angel investors, and…

To start with an investor is any person who commits capital with the expectation of financial returns. So for those with a solid business plan, you may want to look for potential investors. While this is a difficult step, you may want to get prepared. It’s often suggested that you should talk to hundreds of…

To succeed with growing a small business, it is essential to have great organizational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for…

An entrepreneur is a person who sets up a business or a chain of business, in hope for profit from it..As an entrepreneur you need to take risks, try out new methods and you need other qualities as well. But, there is always a cheat sheet for a lot of things in the market. If…

Steve is a successful business owner who takes his business very seriously. He focuses on growing his business and has several employees. People love his products and services and are sharing them with others. What Steve is struggling with is making his business financially fit. It seems like his business is always tight, and he…

Selling in Any Market is one of my favorite keynote/workshops to deliver. once addressing a bunch of sales people or sales managers, I continually produce a stir once I loudly pronounce that the way to sell in any market is to “STOP creating excuses and simply SELL.” When there are disruptions/economic conditions in your industry…