Leading a small business can be as stressful as maintaining a healthy relationship with your spouse. Here are some basic principles to get you started on a sane journey toward growth. So many business founders come up with a good idea, yet they are unable to scale their companies for growth. What could possibly be wrong or what is it they are not getting right, I’ve learned that every business is unique, but there are certain key precepts to follow for success. The few that do succeed do so with unmatched focus, discipline, and different thinking.
Although it takes more than just this to be a success in business, here are four ways that you can begin implementing right away as you begin your journey toward growing your business:
Timing is Everything
The timing of your product or service must be right in the marketplace.
Smaller businesses have the advantage of being able to make choices and implement changes without the exhaustive process and conflicting points of view that slow down major corporations. You need to anticipate your market and customers’ needs and constantly innovate to stay ahead. This requires leadership with agility, resilience, and a willingness to fail–and to recognize that failure quickly enough to adapt and move forward.
Branding
Today’s economy requires business leaders to create positive memories for customers and partners. If you want to create a scalable business, you have to understand just how crucial it is to build brand equity. The emotional attachment that links customers to your product, as opposed to any other, translates into sustainable growth.
Here are some basic rules to connect, influence, and lead with your brand:
Choose your target audience. The surest road to product failure is to try to be all things to all people.
Connect with the public. Your objective is to make your audience feel an emotional attachment to your brand.
Inspire and influence your audience. An inspirational brand message is far more influential than one that just highlights product feature functions.
Reinforce the brand image within your company. Make sure employees at every level of your organization work and behave in a way that reinforces your brand image.
Embrace Technology
Nearly two thirds, or 64%, of the recent Bank of America (BofA) Small Business Owner Survey respondents said they wish they took better advantage of technology innovations to help manage their business. If a small business can identify a genuine need, technology likely exists to fulfill that need both locally and globally. There are few barriers to entry in an age where anyone with wireless can cheaply and quickly access the enabling technologies needed to execute their business model. It comes down to creating the right operating blueprint that connects the dots between your business model and the application of accessible technologies.
De-Stress for Success
The stressors can be relentless. But if you’re not happy, healthy, and motivated, you can’t create a business model that provides a positive market experience. You also set the tone for everyone who works with you. Nobody wants to do business with a grouchy, bitter, and exhausted owner. Therefore, investing the time and effort to adequately take care of your physical and mental well-being will further increase your chances for long-term success. Mental health is not just about going to the gym to let off steam. It’s about achieving a state of mental calmness to see you through the relentless challenges.
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