Running a business has a lot in common with driving a car. Sure, you can limp from destination to destination for months. But neglect those oil changes or stop fueling the gas tank consistently, and you’ll be on the road to Sideline City. In the same way, plenty of startup founders discover they’ve been running…
Motivational speaker and author Steve Farber may be onto something. September 8, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. I first met author and motivational speaker Steve Farber at an entrepreneurial conference. By coincidence, we’d each written separate articles for different publications with the same headline: “The 7 ‘Can’t-Miss’ Conferences for Entrepreneurs.”…
Learn how mid-year reviews can support growth and set the tone for the remainder of the year. September 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Summer is over and it’s time to get back to it. Chances are you and your team completed a mid-year performance review before your breakout,…
There’s plenty to learn from the ways in which their methods both improve and hinder us. September 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, much of our lives seem dictated by algorithms. Our streaming services decide which movies and TV shows would be a good fit for us…
Social media marketing is the new wave for business and the truth is, it’s not going to die soon. In fact, if you are a business owner without an online presence in at least one social media platform, you are actually living in the Stone Age (And I mean that literally). As much as being…
It’s your best and earliest shot at telling employees and the world what you’re about. September 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint and communicate the essence…
Strategies for keeping valued Gen X employees engaged in your business. September 4, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Employees in Generation X (those born between 1965-1981), have spent decades cultivating necessary skills in their industries. Many feel it’s time they should advance in their careers, however, recent research from…
As businesses grow, their goals evolve to match market changes and shifts in consumer demand. Yet one goal is always consistent — companies need to increase revenue. Finding a highly sought-after celebrity to endorse your products might be a good way to do it. But that’s not exactly a sustainable model for continued revenue growth,…
Nigerian entrepreneurs do the most social media in the name of marketing and advertising their brand. I’m tempted to think that the majority of these entrepreneurs don’t have any legit marketing strategy to grow and build their brand. If they do, they will be mindful of their online activities and how it affects their brand.…
Making sure you and your youthful charges are on the same page. September 2, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. As an internal-communications (IC) specialist, I often feel like a salesperson, constantly promoting my methods for handling both formal and informal communications to my colleagues and staff. As any good salesperson…