If you’re looking for a good deal in influencer marketing, there’s one platform where you’ll find it: YouTube.According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the…
The technology may strike users as a bit creepy but it could be a big plus for you to zero in on the right customers. June 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, more and more companies are realizing that capturing the attention of their audience on social…
Choose from curated fonts, graphics, templates, and more to create professional designs faster. June 16, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce…
Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms. June 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. With Father’s Day approaching, I could pull out all the stops to market my brand to every single…
A new 30-day payment law in Chile and laws to help bankrupt businesses signal a new era in this part of the world. June 14, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Latin America is rapidly becoming a hub for international startups, headlined by Softbank’s recent $5 billion commitment to…
By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences…
Plus, technology stocks fall on trade worries. June 12, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Stock prices fell for a second consecutive day, though losses were modest. The Dow and S&P 500 indexes fell 0.17 percent and 0.20 percent respectively and the Nasdaq Composite was down 0.38 percent thanks…
The broader stock market was flat. June 11, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Stocks opened higher but fell through most of the day. The indexes ended the session with declines of less than 0.1 percent. The Entrepreneur Index™ fared slightly better, closing the day with a gain of…
When you have an employee who needs to go, you might feel tempted to leave a resignation letter template lying on the copier. While that might work in some cases, passive-aggressive strategies rarely leave employees feeling good about their departures. Just like ending a business partnership, ending an employment agreement can be painful. No one…
To truly achieve your goals, try following what Brian Tracy dubs the “GOSPA” method. June 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Brian Tracy says that the daily turbulence of the business landscape has lead many executives to only look at problems in the short-term,…