Dissecting that infamous Peloton ad – how and why it happened. January 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all probably seen now-infamous Peloton ad. Maybe you also saw some of the wild parody videos bouncing around the internet. At this point, almost everyone has an opinion on…

Use new content marketing tactics to engage customers. January 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of…

From flash sales to follow-ups, a handful of methods to ensure consumer loyalty in the coming year. January 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. With New Year’s sales happening all around us, it’s critical to implement customer-retention strategies that will keep your buyers loyal beyond peak revenue periods.…

Charitable taxpayers are rewarded with powerful incentives, but there are lots of options and rules to keep in mind. December 29, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Rather than your true love sending you a partridge in a pear tree, wouldn’t you appreciate some money-saving tax tips? For my…

A case study that proves marketing is more than just a data-driven process. December 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want all marketing decisions to be based…

TruBrain is spearheading a unique, $1 million crowdfunding campaign that will help finance this ambitious expansion by letting anyone buy an ownership stake in the company. December 27, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. TruBrain makes drinks and bars packed nootropics (aka “brain food”), which contain amino acids, nutrients,…