It’s your best and earliest shot at telling employees and the world what you’re about. September 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint and communicate the essence…
Strategies for keeping valued Gen X employees engaged in your business. September 4, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Employees in Generation X (those born between 1965-1981), have spent decades cultivating necessary skills in their industries. Many feel it’s time they should advance in their careers, however, recent research from…
As businesses grow, their goals evolve to match market changes and shifts in consumer demand. Yet one goal is always consistent — companies need to increase revenue. Finding a highly sought-after celebrity to endorse your products might be a good way to do it. But that’s not exactly a sustainable model for continued revenue growth,…
Nigerian entrepreneurs do the most social media in the name of marketing and advertising their brand. I’m tempted to think that the majority of these entrepreneurs don’t have any legit marketing strategy to grow and build their brand. If they do, they will be mindful of their online activities and how it affects their brand.…
Making sure you and your youthful charges are on the same page. September 2, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. As an internal-communications (IC) specialist, I often feel like a salesperson, constantly promoting my methods for handling both formal and informal communications to my colleagues and staff. As any good salesperson…
In 2019, you need to make sure that you are only ever sending your personal or your bank details to people that you can trust. If a site is not secure then you risk losing your money and this is true for any country around the world, including Nigeria. The good news is that there…
To date, 215 possible cases of respiratory illness and even death by vape have been reported. September 2, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. All is not well in vapeland. Over the weekend, the Center for Disease Control (CDC) released a health alert with the headline: “Severe Pulmonary Disease Associated with Using E-Cigarette…
Terry Lin and Jiake Liu, co-founders of Outer, share the story of their outdoor furniture company. August 31, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Outer Co-founders Terry Lin and Jiake Liu talk about how their partnership was formed after a cold message on LinkedIn. They break down how their individual backgrounds…
Three tips for crafting the perfect moniker for your business. August 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You have a great idea for a company. You’ve nailed your business plan. Now comes the hard part. What do you call it? There are several ways to do it. You can hire…
Here’s how chronic leg issues led to a redesigned crutch. August29, 2019 In 2008, Max Younger’s dad, Dan, lost his leg to a staph infection after a lifetime of being on and off crutches due to multiple knee surgeries. Max’s desire to make his dad’s life better led him to put his industrial design skills to work and…