If you’re looking for a good deal in influencer marketing, there’s one platform where you’ll find it: YouTube.According to influencer marketing agency Mediakix, just 11 percent of marketers plan to spend most of their influencer money on the social video platform this year. Compare that to Instagram, where 69 percent of marketers will sink the…

By now, marketers understand that members of Generation Z aren’t just younger Millennials. The latest generation to join the workforce has its own unique preferences, and brands that fail to acknowledge those differences will struggle to connect. Research from McKinsey found that Gen Zers prioritize individuality more than their older peers. They don’t see differences…

Plus, technology stocks fall on trade worries. June 12, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Stock prices fell for a second consecutive day, though losses were modest. The Dow and S&P 500 indexes fell 0.17 percent and 0.20 percent respectively and the Nasdaq Composite was down 0.38 percent thanks…

The broader stock market was flat. June 11, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Stocks opened higher but fell through most of the day. The indexes ended the session with declines of less than 0.1 percent. The Entrepreneur Index™ fared slightly better, closing the day with a gain of…