I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore. There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on…

The dominant role of technology in every sector can be explained in many ways because it has completely transformed business operations. A lot of businesses, large and small, are incorporating computer systems into their operations to make them more efficient. Computers work well when they are taken care of and this is why computer support…

One should know the chances of a business thriving through its early stages as a business grows exponentially if you take your time to prepare. Startups can be a funny thing, the moment you start is the moment you realize that you are running a real business. Founders need to be calculative about matters such…

A small medium enterprise business offers you the benefit of running an organization without an office or leased space. While this approach decreases overhead, it requires more push to advertise. The following tips will enable you to get the word out about your business. Create a Website Most organizations have a web nearness that gives…

Selling in Any Market is one of my favorite keynote/workshops to deliver. once addressing a bunch of sales people or sales managers, I continually produce a stir once I loudly pronounce that the way to sell in any market is to “STOP creating excuses and simply SELL.” When there are disruptions/economic conditions in your industry…

As an entrepreneur you will have master many skills, including management, communication and decision making skills. One of the most important aspects that all business owners need to understand is marketing. This will be how you sell your business to its customers and therefore will represent how you will create profits for your business. There…

Many businesses mistakenly believe that posting classified adds is a thing of the past. However, for local and small to medium sized businesses especially, classified add posting is just as useful a tool as it ever was for engaging with wider local communities and potential new customer bases. Media space is expensive. Moreover, whilst social…