There are always three pillars for your new startup or company to get recognition – the name of your business, slogan and the most important thing which is the logo of your business. A logo is the mark or symbolic representation which gives a representation to your company. A logo can be considered as a face of your company which can give you the instant recognition in your target audience. A logo can be in different forms • Words and letters – ex – IBM, Nestle etc • Pictures and symbols – ex – Apple, adidas etc • Emblem logos – ex – starbucks, burger-king Why your business should have a logo There are many reasons which show the importance of logos for your business – A logo gives a face to your name Every logo gives a face to the name of your company. Not only this, even a logo can show the brand persona by its style, size, font, symbols and the way of representation. If the logo is alive in the mind of the people then they can also remember the name of your company. It is helpful in providing a competitive edge to your company. A good logo is helpful in getting the loyal customers for your company A professional and good logo helps people in remembering the name of your company. If the logo is really good, it will be alive in the mindsets of people when they see it either on the road, newspaper or social media applications. They will definitely choose you over the competitors whenever they will be needed about your product or service. A good logo makes you professional in the mindset of people When an individual chooses you as a company to fulfill their requirements? Definitely if you are a good company having a long last standing relationships with your customers and as well your services are up to the mark than your competitors. A good logo made with complete professionalism shows that your working is also professional and an individual chooses you as their serving company. A professional logo gives a competitive edge to your business One thing is considerable here that every good company which is alive in the mindsets of people and having very good conversion volume as well, they have an iconic logo. Like – quick sprout, shoutmeloud, McDonald, Burger King, Dreamteam Technologies etc. These companies have spent thousands of money from their table to make their logo iconic, messaging, interactive and innovative so that it can place a unique place in the eyes of the people. This shows that if you show the care in having a good logo then definitely you would also care for having good products and services for your competitors. Your logo provides the visualization to your company You have definitely heard a phrase that a picture is worth more than 1000 words. Sometimes a name of your company can be forgotten by the people but a good pictorial logo can create the image in the mind of people about your company and it gives a separate recognition to your company. Conclusion As the essence of the post a good logo is really necessary for your business because it – • It shows the history of your company • It gives the credibility and reputation to your company • It gives an image to people to remember your company • It helps in branding of your company • It helps in revenue and profit optimization So be ready to have a good logo for your business if you are going to start a business of your own and be prepared to bring money on your table!