Nigerian entrepreneurs do the most social media in the name of marketing and advertising their brand. I’m tempted to think that the majority of these entrepreneurs don’t have any legit marketing strategy to grow and build their brand. If they do, they will be mindful of their online activities and how it affects their brand.…
Many small business owners are very good at what they do – from HVAC and automotive repairs to graphic design, IT or accounting services. They honed these skills while working for others – and at some point decided “I can do this on my own, make more money and have more time”.And yes, they can.…
Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune. 1: Have A Plan Define who your best prospects are, and then determine the best way to reach them. Be as…
Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune. 1: Have A Plan Define who your best prospects are, and then determine the best way to reach them. Be as…
A small business can fail for a variety of reasons, but money related issues are one of the main concerns. Even with a high-quality service or product, you will find it difficult to achieve success without a healthy cash flow to cover business expenses. Here are a few tips to help manage the finances: Clear…
A great small business always starts out as an idea, but you have to transform that idea into action. That’s where many individuals can start to feel overwhelmed. It’s understandable to freeze up at the deluge of things that are required to get a business started, but getting going is actually easier than you might think.…
The right business partners are hard to come by. Some are motivated to get the job done, while others lack what it takes to take a company to the next level. Business partners are important because they can help you share the load of running a successful company. However, you must be careful when you…
It is no longer news that every business is on one social media or the other especially on Instagram. The new slogan is if your business is not online then you are not doing business yet. But do you know that half of the business on Instagram is not getting value for the time and…
A small medium enterprise business offers you the benefit of running an organization without an office or leased space. While this approach decreases overhead, it requires more push to advertise. The following tips will enable you to get the word out about your business. Create a Website Most organizations have a web nearness that gives…
Business owners mostly ask the question about the importance of a photographer at an event. Certainly, when the event is accessible to staff only, many companies do not see the importance of good events photography. Whether you are organizing a large event in Lagos that attracts a lot of audiences or holding a team-building day…