who is your Target audience? If you don’t have an answer to who your target market is, my dear you might be heading towards a big ditch. Just so you know, your business cannot be targetting everyone because targetting everyone is targetting no one in particular. As I always say, you are not party jollof…
Being a business owner is not as glamorous as the world paints it to be. In my Nigerian English, having the title C.E.O no be beans! So if you are not ready for the twist don’t even bother. As an entrepreneur, you’d be required to work longer hours and having an idea about multiple skills…
Many small business owners are very good at what they do – from HVAC and automotive repairs to graphic design, IT or accounting services. They honed these skills while working for others – and at some point decided “I can do this on my own, make more money and have more time”.And yes, they can.…
Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune. 1: Have A Plan Define who your best prospects are, and then determine the best way to reach them. Be as…
Promoting your new startup is a must. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers, without you spending a fortune. 1: Have A Plan Define who your best prospects are, and then determine the best way to reach them. Be as…
A small business can fail for a variety of reasons, but money related issues are one of the main concerns. Even with a high-quality service or product, you will find it difficult to achieve success without a healthy cash flow to cover business expenses. Here are a few tips to help manage the finances: Clear…
There are always three pillars for your new startup or company to get recognition – the name of your business, slogan and the most important thing which is the logo of your business. A logo is the mark or symbolic representation which gives a representation to your company. A logo can be considered as a…
The business plan is a fundamental part of starting a new business, and the singular most important document when you are looking for investors. You will significantly improve the chances of your new business succeeding eventually if can take the time and effort to articulate your objectives and strategies in the form of a business…
The Corporate Affairs Commission has taken company registration to the next level. The new online registration system has greatly improved efficiency such that a week is more than enough to register a business name or limited company. Here is how you can now incorporate your company by yourself using the CAC online service: 1: Do…
Self-doubt, uncertainty and fear are all emotions that can impact a person’s ability to start-up a new business. Many entrepreneurs feel the pressure of investors, partners and employees relying on them. In order to overcome the mental roadblocks that can slow progress, there needs to be a wholehearted commitment in every area of building a…