How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors. “Persuasion is no longer just an art, it’s an out-and-out science,” said Robert Cialdini, professor…
A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience…
There is a saying that says ” keep your friends close but your enemies closer.” When it comes to business, an entrepreneur should consider following those guidelines. Founders rely on investors to assist financially when starting or growing a business. These finances are derived from three types of investors: family and friends, angel investors, and…
To start with an investor is any person who commits capital with the expectation of financial returns. So for those with a solid business plan, you may want to look for potential investors. While this is a difficult step, you may want to get prepared. It’s often suggested that you should talk to hundreds of…
To succeed with growing a small business, it is essential to have great organizational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for…
An entrepreneur is a person who sets up a business or a chain of business, in hope for profit from it..As an entrepreneur you need to take risks, try out new methods and you need other qualities as well. But, there is always a cheat sheet for a lot of things in the market. If…
You have started your business with a product or service you think people are going to love. But, then there is a thought in your mind- “How am i going to compete with the big fish of the industry? How would my business make a brand identity for itself?” To be sincere it’s going to…
Steve is a successful business owner who takes his business very seriously. He focuses on growing his business and has several employees. People love his products and services and are sharing them with others. What Steve is struggling with is making his business financially fit. It seems like his business is always tight, and he…
Leadership is the ability to get people to follow you, while influence is the ability to keep the people who follow you for an extended period of time. In addition, influence refers to the ability to put a positive or negative spin on the actions, behavior, and/or opinions of other people. In other words, influence…
Starting a business as a young man is very daunting. For some, they don’t have the capital to startup and for others, they are too scared to leave their comfort zone and start something on their own. Either way, there are some fundamental business lessons you should know as you face your daily challenges especially…