Loyalty is trustworthiness and commitment. It helps in building a foundation in any relationship-including business. Even the customers expect companies to be loyal towards them. To serve this purpose, companies implement Customer Loyalty Programs to build trust among them. Customer Loyalty Program is a long term marketing effort made by all types of businesses to…
In the last decade social media has changed the face of marketing. Across every industry, for small and big brands, public network has created a platform to advertise and sell products and services. Social networks like Facebook and Twitter have created new opportunities for even small businesses to grow. So if your business does not…
It is no longer news that every business is on one social media or the other especially on Instagram. The new slogan is if your business is not online then you are not doing business yet. But do you know that half of the business on Instagram is not getting value for the time and…
Being an entrepreneur and a socialite makes things a bit unpredictable at times. It’s not like you get any days off. So, how do you manage the competing demands of a busy household and a business that has huge demands on your time? Being an entrepreneur can be very demanding, and you have to emerge…
Networking is about weaving people together driven by similar ambition and passion. Networking can quickly convert opportunities into business if you are connected to the right networking channel. Your business growth is inevitable when it becomes the missing link of this network. Interacting with influential people in parties, and collecting their visiting cards is just…
Any college student can run a successful business doing what you love to do. Make more money than you would even after college, get high grades, and have enough time left to party and enjoy your life. It’s not impossible, or extraordinarily hard to do; thousands of college students, living around the world and right…
Fortunately, you are within the right place to clear up a number of these queries, here are a number of the key reasons to implement and extend your social media use right away! Social media is important to the success of small businesses An SEO strategy can give focus and measurable outcomes for your social media usage. Set targets: need to {make} up…
Before starting your own food business, consider f these common mistakes that have cost some food business owners their businesses and time Wrong Location The first course of action is to do a quick survey about the people/company in the area. A buka in Ebute Metta may not do well in a location like Adeola…
Ecommerce has become an integral part of the today’s society. However, the hysteria that greeted its rapid rise not only in Africa, but in Nigeria, has to a large extent cooled off. Household brands like Jumia, Konga, Dealdey and HotelsNg continue to mirror the significant gains from the upsurge and the progress made over the…
As an entrepreneur you will have master many skills, including management, communication and decision making skills. One of the most important aspects that all business owners need to understand is marketing. This will be how you sell your business to its customers and therefore will represent how you will create profits for your business. There…