Most companies seem to be large amounts of data these days. The projection is that 40 zetta bytes will be created by 2020. Regardless of whether you are B2C or B2B company, data is relevant to the overall working of your business. Not only does it help you accurately target prospects, but helps address privacy…
Loyalty is trustworthiness and commitment. It helps in building a foundation in any relationship-including business. Even the customers expect companies to be loyal towards them. To serve this purpose, companies implement Customer Loyalty Programs to build trust among them. Customer Loyalty Program is a long term marketing effort made by all types of businesses to…
A small business can fail for a variety of reasons, but money related issues are one of the main concerns. Even with a high-quality service or product, you will find it difficult to achieve success without a healthy cash flow to cover business expenses. Here are a few tips to help manage the finances: Clear…
With the moving time, there are many business houses, corporate sectors have managed their own slice of work of accounting, and they have learnt to manage the accounts, which are easy to handle them. Bookkeeping is far easy to manage but when it comes to managing the small business then usually the companies hire for…
It is no longer news that every business is on one social media or the other especially on Instagram. The new slogan is if your business is not online then you are not doing business yet. But do you know that half of the business on Instagram is not getting value for the time and…
Uploading files to Google Drive is generally a very pleasant experience — though a bit slow, depending on your connection speed — but as with everything Google, there is more than one way to skin a cat. With the web client you can simply drag and drop, the sync folder allows you to mark files…
Before starting your own food business, consider f these common mistakes that have cost some food business owners their businesses and time Wrong Location The first course of action is to do a quick survey about the people/company in the area. A buka in Ebute Metta may not do well in a location like Adeola…
Running one’s own business has a drift to take up entire life, so it is very important to assess whether or not the reasons are logical and practically implementable. This section looks at some of the most common reasons why people opt for their own business. We have heard a million reasons not to go…
Ecommerce has become an integral part of the today’s society. However, the hysteria that greeted its rapid rise not only in Africa, but in Nigeria, has to a large extent cooled off. Household brands like Jumia, Konga, Dealdey and HotelsNg continue to mirror the significant gains from the upsurge and the progress made over the…
As an entrepreneur you will have master many skills, including management, communication and decision making skills. One of the most important aspects that all business owners need to understand is marketing. This will be how you sell your business to its customers and therefore will represent how you will create profits for your business. There…