“WHEN WOMEN PARTICIPATE IN THE ECONOMY, EVERYONE BENEFITS!” It is true that women have come a long way with over 2 million Women Entrepreneurs in Nigeria! But , when we have a closer look, it is just 13.76% of the total entrepreneurs.Why is this share very little? It is because we hardly understand the significance of economic…

A small medium enterprise business offers you the benefit of running an organization without an office or leased space. While this approach decreases overhead, it requires more push to advertise. The following tips will enable you to get the word out about your business. Create a Website Most organizations have a web nearness that gives…

Starting a business as a young man is very daunting. For some, they don’t have the capital to startup and for others, they are too scared to leave their comfort zone and start something on their own. Either way, there are some fundamental business lessons you should know as you face your daily challenges especially…

Why will students want to make money while in school? It’s simple, students living away from their family have to spend money for their personal upkeep including feeding and accommodation. They also have to take care of planned and unplanned daily expenses in school which includes photocopying of school materials and payment of membership dues…

 Marketing and web advertising are essential to the success of any business. However, it is important to empower yourself with the online basics to stay ahead in the industry. Your clients, prospects, and accomplices are the soul of your business. Assembling your marketing system around them is key. Understanding what your clients need can be…

1. Know who you’re dealing with Try to find an artisan physical address (not a P.O. Box) and phone number. With internet phone services and other web-based technologies, it’s tough to tell where someone is calling from. Do an online search for the company name and website, and look for reviews. If people report negative…

Many businesses mistakenly believe that posting classified adds is a thing of the past. However, for local and small to medium sized businesses especially, classified add posting is just as useful a tool as it ever was for engaging with wider local communities and potential new customer bases. Media space is expensive. Moreover, whilst social…