Loyalty programs are ways to incentivise your customers and make them feel privileged. To show that you value their custom and to make sure that they keep coming at your door repeatedly you must implement a program with a dash of creativity. Every attempt that you make to reward your customers ought to be personalized…
1) SEO (Search Engine Optimization) SEO also is an important Digital Marketing component for your business if you have a website, blog or an e-commerce store. It increases your business visibility & credibility, online branding, drives web traffic, high returns, and insight into customer behavior. Search Engine Optimization helps to improve your websites rankings and…
Profit in any business comes from your business turnover multiplied by your margins. In simple term, Profits = Turnover x Margins Turnover, in turns, is determined by the number of customers you have, multiplied by the number of transactions each customer had with you and the average dollar sale. Thus, Turnover = Number of Customers…
There are many reasons why people generally find it tasking to get job offers or invitations for interviews. One of such reasons is the fact that they make unforgivable mistakes when writing their resumes. Resumes are extremely important documents that should be written with the utmost detail and attention to avoid mistakes. Ignoring Keywords We’re…
It is no longer news that every business is on one social media or the other especially on Instagram. The new slogan is if your business is not online then you are not doing business yet. But do you know that half of the business on Instagram is not getting value for the time and…
A small medium enterprise business offers you the benefit of running an organization without an office or leased space. While this approach decreases overhead, it requires more push to advertise. The following tips will enable you to get the word out about your business. Create a Website Most organizations have a web nearness that gives…
Business owners mostly ask the question about the importance of a photographer at an event. Certainly, when the event is accessible to staff only, many companies do not see the importance of good events photography. Whether you are organizing a large event in Lagos that attracts a lot of audiences or holding a team-building day…
How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors. “Persuasion is no longer just an art, it’s an out-and-out science,” said Robert Cialdini, professor…
A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience…
There is a saying that says ” keep your friends close but your enemies closer.” When it comes to business, an entrepreneur should consider following those guidelines. Founders rely on investors to assist financially when starting or growing a business. These finances are derived from three types of investors: family and friends, angel investors, and…