In many developing countries business is the path to attain economic gain. For that reason, the unemployment rate in those countries is very insufficient comparing with our country. Every day the rate of unemployment is increasing following the shortage of job in our country. But still, there is no any effective initiative to diminish the…

“WHEN WOMEN PARTICIPATE IN THE ECONOMY, EVERYONE BENEFITS!” It is true that women have come a long way with over 2 million Women Entrepreneurs in Nigeria! But , when we have a closer look, it is just 13.76% of the total entrepreneurs.Why is this share very little? It is because we hardly understand the significance of economic…

Loyalty programs are ways to incentivise your customers and make them feel privileged. To show that you value their custom and to make sure that they keep coming at your door repeatedly you must implement a program with a dash of creativity. Every attempt that you make to reward your customers ought to be personalized…

There are many reasons why people generally find it tasking to get job offers or invitations for interviews. One of such reasons is the fact that they make unforgivable mistakes when writing their resumes. Resumes are extremely important documents that should be written with the utmost detail and attention to avoid mistakes. Ignoring Keywords We’re…

Business owners mostly ask the question about the importance of a photographer at an event. Certainly, when the event is accessible to staff only, many companies do not see the importance of good events photography. Whether you are organizing a large event in Lagos that attracts a lot of audiences or holding a team-building day…

How do you get a person to buy a product or service? Psychology holds answers to questions that have preoccupied marketing departments for decades, particularly surrounding how to influence people and how people respond to attempts to influence their behaviors. “Persuasion is no longer just an art, it’s an out-and-out science,” said Robert Cialdini, professor…

To start with an investor is any person who commits capital with the expectation of financial returns. So for those with a solid business plan, you may want to look for potential investors. While this is a difficult step, you may want to get prepared. It’s often suggested that you should talk to hundreds of…

Steve is a successful business owner who takes his business very seriously. He focuses on growing his business and has several employees. People love his products and services and are sharing them with others. What Steve is struggling with is making his business financially fit. It seems like his business is always tight, and he…